Cora is a French hypermarket chain with 11 stores in Romania. Cora has two strategic initiatives:
1/ personalized SMS couponing in the loyalty program to increase the customer visit frequency,
2/ online personalization and product discovery.
Cora’s management looked for means to leverage their 6 years of customer data from their high-performing Loyalty Program in order to further increase visit frequency.
Gravity provides statistically proven ‘RFM segmentation’ and applies its personalization engine to generate unique promotion offers for each individual card holder.
After a successful pilot, Gravity now generates Cora bi-weekly 7,500 extra visits with an average basket size of $24 by accurately personalizing each offer sent.