Yusp tracks the movement of all users on your site. The back-end system collects data, enriches that with contextual parameters, captures user preferences, and product similarities. With every click a user makes, Yusp learns more and more about them, to serve them better.
Yusp collects contextual information like location, time, device, and referrer to automatically adapt recommendations accordingly. In the Yusp Dash you have the ability to adjust the importance of many different factors, including context, giving you the ability to fine-tune the recommendations based on your preferences.
Analyze User Behavior
Yusp creates unique profiles for each user as it gathers more data. This enables Yusp to determine what a user likes and does not like as well as which suggestions resulted in positive user engagement and which ones did not. Yusp can then match these profiles with timely, relevant, and personalized offers from your inventory.
Personalize the User Journey
Like a good bartender, Yusp knows what you want before you even ask for it. The goal of Yusp is to take that personal touch into the online experience. We make it possible for you to build a personal relationship with your customers, communicating with each and every one of them individually to determine their needs.
Build Your Own Logic
Our engine automatically learns and analyzes user behavior, matching the right visitor to the right products or content at the right time. Customize, and build on top of our existing segmentation: set up your own user groups, rank importance of metrics in recommendations, or set up A/B tests for experiments.