Allegro

The Allegro Group is one of Europe’s biggest e-commerce providers. Owned by Naspers, they operate over 100 various C2C marketplaces, auction sites and online shops throughout the CEE region. Their 40 million users generate more than 500 million page views per day.


 

Outperformed

Their in-house solution
in intensive A/B tests

Project Summary

Our solution provides Allegro's users with personalized suggestions aligned with certain business rules on the main, category and profile pages, as well as supplementary offers on the cart pages.

As proven by the extensive A/B tests against Allegro’s in-house developments, our recommendation services can bring substantially higher results than other solutions, which led to the current inclusive and long-term cooperation between the two companies.

 

“After developing an in-house solution, we decided to test it against outside vendors. We chose Gravity based on their capabilities, performance and flexibility we experienced during the pilot. We are now in the process of extending Gravity beyond the website, on other platforms and in new widgets.”

DOMINIK RYŻKO
ALLEGRO GROUP
CHIEF DATA SCIENTIST