Established in 2006, BiboMart JSC is the largest retail chain for mom and baby products in Vietnam. In 2016 they have opened more than 100 stores all over Vietnam and grossed $50 million.


of GMV / 1000 recommendations



CTR reached from product recommendations

Project Summary

Bibomart was already suggesting similar items from the same category on the Product Detail page, but the results were lackluster. After implementing frequently bought-together item recommendations on product pages, the revenue generated from recommendations resulted in 8% of the total online revenue of Bibomart.
“By adding personalized suggestions to the item page we immediatel saw significant improvement in our margin and conversion rate.”
— Nguyễn Quang Hưng, Product Manager,