Origo operates one of the most popular news sites in Hungary and nearly 50 other domains, thereby reaching more than 60% of the Internet users in the country. The group also offers direct and mobile marketing solutions and runs a number of TV channels, among others.
Libri-Shopline is a Superbrand award-winning online and retail bookstore with 1.3 million registered users and 46 retail locations across Hungary. Being the largest bookstore in Hungary, they had over $56.8 million dollars in sales in 2015.
Our solution was responsible for optimizing and personalizing advertisements (currently only available for enterprise clients) throughout Origo's portfolio. In order to do this, users were tracked on 35 different domains and offered products and services based on their personal preferences. Our system was set up to boost CTRs and conversions on the displayed advertisements in order to increase the media group’s revenues.