Artificial intelligence, like the most talented shopping assistants, can accurately recommend the best fitting products and educate consumers as individuals, making sure that they receive the best service possible.
Recent developments in technology enable digitalized shopping experiences also in the physical space. Interactive screens and Bluetooth beacons communicating with shoppers’ personal devices help brands to engage their audience at the right place and time, broadcasting relevant information and navigating consumers through the physical space efficiently. Outstanding consumer experience guarantees that visitors will return also for their next shopping. In-store personalization also empowers businesses to execute effective shopper marketing campaigns, as well as to collect valuable feedback as surveys and analytics.