In-store personalization

Enhance brick-and-mortar shopping experiences and drive sales by bringing the value of in-store personalization. In-store personalization is about connecting online and offline shopping experiences to customer data.

In-store recommendation includes: collecting data from in-store activity, harmonizing data between and across channels, and providing personalized product recommendation to customers while they are present in the store.

In-store personalization requires indoor location tracking. Yusp is independent from the applied technology, but the selected technology has to be able to determine the customers location accurate enough for determining which product category is close to the actual location of the customer. One possible implementation is BLE beacon based indoor location tracking.

Page types

  • Personalized Welcome Communication

    As customers pass or enter a Store, the Retailer can deliver a personalized welcome message to the customers and a summary of services available at the Store. This could include a personalized map of the Store and the available specialists currently at the Store. Any special offers can also be highlighted.

  • Personalized Product Offers

    Offers (e.g. based on previous customer activity, past purchasing history, loyalty card ownership and even demographics) can be sent to the customer’s smartphone upon entering the Store. This could allow for dynamic pricing of services or rewards offers based on the customer’s current relationship or relationship potential.

  • Personalized Location Specific Offers

    If a customer is standing at a certain part of a Store (e.g. garden furniture, flowers, etc.), they could receive a notification (along with introductory video) related to the respective products / services.

  • Personalized Customer Education

    When a customer is waiting for something (e.g. queuing), highly relevant short form educational videos can be delivered to the customer’s smartphone for viewing.

    • Personalized Welcome Communication

      As customers pass or enter a Store, the Retailer can deliver a personalized welcome message to the customers and a summary of services available at the Store. This could include a personalized map of the Store and the available specialists currently at the Store. Any special offers can also be highlighted.

    • Personalized Product Offers

      Offers (e.g. based on previous customer activity, past purchasing history, loyalty card ownership and even demographics) can be sent to the customer’s smartphone upon entering the Store. This could allow for dynamic pricing of services or rewards offers based on the customer’s current relationship or relationship potential.

    • Personalized Location Specific Offers

      If a customer is standing at a certain part of a Store (e.g. garden furniture, flowers, etc.), they could receive a notification (along with introductory video) related to the respective products / services.

    • Personalized Customer Education

      When a customer is waiting for something (e.g. queuing), highly relevant short form educational videos can be delivered to the customer’s smartphone for viewing.

    • Personalized Surveying

    • In-store Analytics

    • Personalized Post Visit Retargeting

  • With BLE-Beacon there is a way to solicit customer opinions and service ratings when the customer visits or leaves the Store.

  • With BLE-Beacon, bricks & mortar companies will be able to understand which customers are using Store, what are the busiest days and times, how long on average are customers spending in-store and what type of transactions customers are completing. This data can assist in optimizing the Store experience for customers in the future. This data can also assist in cross-channel attribution tracking.

  • The ability to communicate with the customer via mobile, online, phone, etc. after a Store visit is possible applying the learnings collected during the visit.

    • Personalized Surveying

      With BLE-Beacon there is a way to solicit customer opinions and service ratings when the customer visits or leaves the Store.

    • In-store Analytics

      With BLE-Beacon, bricks & mortar companies will be able to understand which customers are using Store, what are the busiest days and times, how long on average are customers spending in-store and what type of transactions customers are completing. This data can assist in optimizing the Store experience for customers in the future. This data can also assist in cross-channel attribution tracking.

    • Personalized Post Visit Retargeting

      The ability to communicate with the customer via mobile, online, phone, etc. after a Store visit is possible applying the learnings collected during the visit.