TV personalization

Providing seamless user experience fueled by personalized content recommendations became a must for TV and online video services.

Knowing and fulfilling what consumers want and when they want it – often before they do – is the goal of personalization in the Technology, Media & Telecommunications (TMT) industry. Doing so in real-time, aided by analytics powered insights is a key requirement to be relevant on the market. Viewers are more likely to subscribe for and continue their subscriptions on personalized platforms, while they also purchase more content through relevant recommendations.

Page types

  • Content recommendation widgets

    • Custom designed placements displaying items based on various logics

  • Predictive search engine

    • Autocorrect, autocomplete, history
    • Personalized keyword suggestions
    • Personalized content suggestions
    • Personalized category suggestions

  • Listing page ordering and filtering

    • Search result and category listing pages
    • Ordering: relevance, alphabetical, price
    • Filtering and faceting along any item attributes

    • Content recommendation widgets

      • Custom designed placements displaying items based on various logics

    • Predictive search engine

      • Autocorrect, autocomplete, history
      • Personalized keyword suggestions
      • Personalized content suggestions
      • Personalized category suggestions

    • Listing page ordering and filtering

      • Search result and category listing pages
      • Ordering: relevance, alphabetical, price
      • Filtering and faceting along any item attributes