Progressive online platforms automatically display exactly the desired products and content for each of their unique consumers – often knowing what they like before they actually do.
Current consumer trends show that personalization became a fundamental expectation of modern users. The related technologies are clearly able to ease navigation and make the process of consumption more convenient and pleasant for shoppers, thereby increasing consumption. Users of personalized platforms feel more connected to the businesses and brands behind them. Also, employing the right personalization engine empowers businesses to achieve various goals besides revenue growth.