Web and mobile personalization

Progressive online platforms automatically display exactly the desired products and content for each of their unique consumers – often knowing what they like before they actually do.

Current consumer trends show that personalization became a fundamental expectation of modern users. The related technologies are clearly able to ease navigation and make the process of consumption more convenient and pleasant for shoppers, thereby increasing consumption. Users of personalized platforms feel more connected to the businesses and brands behind them. Also, employing the right personalization engine empowers businesses to achieve various goals besides revenue growth.

Page types

  • On-site personalization

    • Adaptive carousel
    • Adaptive welcome messages and call to actions
    • Adaptive landing pages
    • Adaptive design and color scheme

  • Product and content recommendation widgets

    • Custom designed placements displaying items based on various logics
    • Typically on: main (direct to item pages), item (direct to further item pages, consider related products), cart (increase cart value with accessories)

  • Predictive search engine

    • Autocorrect, autocomplete, history
    • Personalized keyword suggestions
    • Personalized item suggestions
    • Personalized category suggestions

  • Listing ordering and filtering

    • Search result and category listing pages
    • Ordering: relevance, alphabetical, price
    • Filtering and faceting along any item attributes

    • On-site personalization

      • Adaptive carousel
      • Adaptive welcome messages and call to actions
      • Adaptive landing pages
      • Adaptive design and color scheme

    • Product and content recommendation widgets

      • Custom designed placements displaying items based on various logics
      • Typically on: main (direct to item pages), item (direct to further item pages, consider related products), cart (increase cart value with accessories)

    • Predictive search engine

      • Autocorrect, autocomplete, history
      • Personalized keyword suggestions
      • Personalized item suggestions
      • Personalized category suggestions

    • Listing ordering and filtering

      • Search result and category listing pages
      • Ordering: relevance, alphabetical, price
      • Filtering and faceting along any item attributes