Gravity R&D (or shortly Gravity) is being acquired by Taboola, the leading content discovery platform of the open web. Our office in Budapest, Hungary is to become Taboola’s R&D hub in Central Europe.
Gravity R&D is a personalization engine vendor offering a product portfolio called Yusp with a core team focusing on data science since 2009. Yusp has all primary product modules and marketing modules as a digital personalization engine defined by Gartner (Market Guide for Digital Personalization Engines) as well as several other product modules, which enable to personalize numerous different business models. The vision of the company is to enable enterprises with large clientele to engage with their consumers by using an exceptional machine learning algorithmic portfolio, which incorporates predictive, adaptive learning analytics to anticipate future behavior or estimate unknown outcomes on a low-cost, low-risk basis. Supported by its worldwide strategic partnerships, Gravity R&D is a prominent player of the next generation personalization engine landscape.
Founded in 2007, Taboola is the largest discovery and content recommendation platform in the world. Our clients include hundreds of thousands of publishers (web sites) and advertisers. Every day 3B internet pages present our clients’ content. We get 500K requests for recommendation and process a total of 1.5M HTTP requests per second. Every month, 1.5B unique users in the world are exposed to our recommendations.
In addition, we work with some of the leading carriers and OEMs and provide them with a built-in feed that is an integral part of their users’ experience.
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