Altex is the leading consumer electronics chain in Romania for the last 20+ years.

  • 11%

    of online revenues


Having two brands and over a 100 bricks-and-mortar stores, Altex aims to provide the best shopping experience for all customers. They looked for vendors with a comprehensive solution portfolio to help achieving this goal.


So far, the Yusp Product Recommendations, Personalized Product Listings, and Search Personalization modules were implemented on the and domains with highly customized business rules.


Being able to address Altex’s highly specific needs, the currently implemented Yusp modules account for more than 11% of the company’s online sales. The introduction of further modules is on the roadmap.