Cora couponing

French hypermarket chain with 11 stores in Romania

  • additional 7500

    Store visits

  • $ 24

    average basket value

Challenge

Cora’s management looked for means to leverage their 6 years of customer data from their high-performing Loyalty Program in order to further increase visit frequency.

Solution

Yusp provides statistically proven ‘RFM segmentation’ and applies its personalization engine to generate unique promotion offers for each individual card holder.

Result

After a successful pilot, Yusp now generates Cora bi-weekly 7,500 extra visits with an average basket size of $24 by accurately personalizing each offer sent.