De Persgroep

Media company De Persgroep offers news media, magazines, television, radio, online services and telecom on the international, national and local levels. It has over 5,000 employees working in the Netherlands, Belgium and Denmark.

  • 85%

    higher CTR

  • 94%

    more engagement

Challenge

De Persgroep wanted to provide a personalized approach through all their various domains to the subscribers to increase loyalty and customer satisfaction.

Solution

Yusp won the offline POC Data Analysis against two competitors and now providing real-time recommendations for De Persgroep.

Result

Yusp’s context base algorithm outperformed their existing solution and now we are focusing on the personalized logics and planning to extend the cooperation.