Hotstar is the largest premium video streaming platform in India with 10+ billion monthly page views.



Yusp is continuously scaling up and adjusting it’s infrastructure to serve the dynamically growing Hotstar platform, serving 25 billion monhtly recommendations currently.


  • 50%

    higher CTR

  • 30%

    more watch time


Hotstar needed a scalable solution to provide a better experience to their users while keeping them more engaged and loyal to the dynamically growing platform.


They evaluated the field of recommender systems and decided to test the market leading technologies.


Yusp outperformed it’s competition in all KPI’s, while also been able to scale together with Hotstar.