Hotstar

Hotstar is the largest premium video streaming platform in India with 10+ billion monthly page views.

 

Cooperation

Yusp is continuously scaling up and adjusting it’s infrastructure to serve the dynamically growing Hotstar platform, serving 25 billion monhtly recommendations currently.

 

  • 50%

    higher CTR

  • 30%

    more watch time

Challenge

Hotstar needed a scalable solution to provide a better experience to their users while keeping them more engaged and loyal to the dynamically growing platform.

Solution

They evaluated the field of recommender systems and decided to test the market leading technologies.

Result

Yusp outperformed it’s competition in all KPI’s, while also been able to scale together with Hotstar.