Ingatlan.com is the largest realty classifieds site in Central Eastern Europe with over 500,000 listings.
Ingatlan wanted to boost user loyalty and market share. Yusp was chosen to develop their 3rd party ads, GDN ads, and on site personalization.
Yusp focused on intelligent ad pretargeting and retargeting, as well as personalizing results shown on exit pages (zero result, 404, 410), and ad detail pages.
Yusp replaced Ingatlan’s brand awareness banners with relevant ads that increased their CTR as well as their marketing budget’s ROI.