Magyar Telekom is the Leading telecommunications operator in Hungary, Macedonia and Montenegro, the majority of the company is owned by Deutsche Telekom. It’s primary activity is providing fixed line, TV and mobile telecommunication services for public and business customers and it holds significant share in all relevant markets.
Magyar Telekom looked for a way to increase incomes from its Video On Demand services.
Yusp personalized the user interface of Telekom’s VOD storefront, which has been extensively A/B tested against another solution.
In the measurement period, Yusp boosted VOD incomes by more than 10% compared to the control group.