Telenor Group provides telco services across Europe and Asia for their 3.6 million subscribers.
Telenor Hungary decided to transform to the digital era. One of the key elements of this was the personalization of the website, since they wanted to improve their online sales and customer experience on the desktop site.
By studying user behavior on Telenor’s site, Yusp built a personalized recommendation system focusing on providing the most relevant items to each individual user.
Yusp outperformed a random algorithm by far, helping the company to more sales and better customer experience.