Hotstar, India’s largest premium video streaming platform broke Youtube’s world record for the number of concurrent users watching a single online live stream event.
By calculating and serving up to 121,000 real-time, personalized recommendations per second through 50+ placements, our personalization engine behind Hotstar proved stable and contributed to reaching a world record 10,3 million concurrent users watching a single live stream event.
Download and read the complete case study about the world record.
"As Hotstar broke all barriers towards its global achievement, we relied heavily on our partners to keep the platform experience at par with what our users expect. Yusp is deeply integrated into the core browsing experience on Hotstar and the kind of scale up and support provided during IPL was commendable."
The flexibility demonstrated by the Yusp engine in serving different business needs is particularly worth mentioning.