Classified sites work on two aspects, to have more items listed on their site and to have more visitors browsing through these items looking for the right one. Relevancy is the key to connect the right classified ads with the right visitors.
In this industry, our clients typically receive direct revenues from advertisers per each classified ad they want to list on the platform (or for providing access to full functionality of the platform). Personalization boosts the advertisers` satisfaction and spending by increasing the number of relevant replies on their classified ads. This is achieved by serving visitors relevant classified ads increasing user experience and conversions.