Media publishing

Personalization for content providers is taking a digital step ahead from one-size fits all strategies causing information overload. Providing the right content to the right user at the right time is the key to maximize time spent on site and customer retention.

Description

In online publishing, companies typically generate revenues from advertisements. Through personalization visitors can be served with relevant content, keeping them engaged, spending more time on consumption. This results in boosted user experience, increased brand recognition while maximizes the revenues coming from advertisements. Publishing companies can also use personalization to identify the users individual interest through their behavior and monetize this information by being able to precisely reach their advertisers target audience.

The way in which we consume news and entertainment has changed dramatically over the past decade, creating both challenges and opportunities for traditional publishers and broadcasters. Interaction and engagement are taking on new forms as consumers take more control of the digital experience. “On demand” and personalization are the new norms in the evolving digital landscape.

Millennials spend more time streaming content than watching it on television.

Around 60%

of consumers are using streaming services every month.

More than 20%

of millennials are viewing shows on their mobile devices.

62%

of customer have chosen, recommended or paid more for a brand that provides a personalized service or experience.

If traditional publishers and broadcasters understand the viewer’s personal preferences, it can tailor appropriate content. Such micro-targeting has been shown to be more effective than broadcasting to a general audience. The success of these efforts will likely depend on companies’ ability to harness the power of data analytics to derive true insights about their customers.

tv content widget recommended for you illustraion
predictive search results illustration

Personalization solutions include

Content recommendation

On-Site Personalization

Push notification

The way in which we consume news and entertainment has changed dramatically over the past decade, creating both challenges and opportunities for traditional publishers and broadcasters. Interaction and engagement are taking on new forms as consumers take more control of the digital experience. “On demand” and personalization are the new norms in the evolving digital landscape.

Millennials spend more time streaming content than watching it on television.

Around 60%

of consumers are using streaming services every month.

More than 20%

of millennials are viewing shows on their mobile devices.

62%

of customer have chosen, recommended or paid more for a brand that provides a personalized service or experience.

If traditional publishers and broadcasters understand the viewer’s personal preferences, it can tailor appropriate content. Such micro-targeting has been shown to be more effective than broadcasting to a general audience. The success of these efforts will likely depend on companies’ ability to harness the power of data analytics to derive true insights about their customers.

tv content widget recommended for you illustraion
predictive search results illustration

Personalization solutions include

Content recommendation

On-Site Personalization

Push notification