Telecommunication

Telecommunication companies today have several options to leverage their existing customer relationship in a personalized way.

Description

A personalized customer experience has become a de-facto feature of online services. Pioneered by the likes of Amazon, consumers have grown to expect tailor-made services from all of their service providers in every industry. However, when it comes to telecommunications, little personalization has been done so far and hence telecoms companies are missing out on additional revenues and higher customer satisfaction

86%

of customers say personalization plays a role in their purchase decisions

62%

of customers have chosen, recommended or paid more for a brand that provides a personalized service or experience

CenturyLink wanted the complete IPTV user experience to be driven by personalization, including LiveTV service

Deutsche Telekom in CE region reacted to transforming needs effectively by making available and personalized all their TV content and VOD catalog on OTT

Telenor in a CE country provides its customers with a comfortable, personalized e-commerce destination for devices and accessories aiming to increase its customer value and retention

 

SK Group is aiming to play a leading role in unveiling a new shopping paradigm with its personalized marketplace platforms

Operating personalized reward site is highly beneficial for Telecommunication Company due to its ability to generate highly profitable extra revenue and enable the collection of valuable behavioral data about customers, while having a positive impact on customer experience

 

86%

of customers say personalization plays a role in their purchase decisions

62%

of customers have chosen, recommended or paid more for a brand that provides a personalized service or experience

CenturyLink wanted the complete IPTV user experience to be driven by personalization, including LiveTV service

Deutsche Telekom in CE region reacted to transforming needs effectively by making available and personalized all their TV content and VOD catalog on OTT

Telenor in a CE country provides its customers with a comfortable, personalized e-commerce destination for devices and accessories aiming to increase its customer value and retention

 

SK Group is aiming to play a leading role in unveiling a new shopping paradigm with its personalized marketplace platforms

Operating personalized reward site is highly beneficial for Telecommunication Company due to its ability to generate highly profitable extra revenue and enable the collection of valuable behavioral data about customers, while having a positive impact on customer experience