The Yusp personalization engine can automatically suggest relevant products or contents, based on data about the visitor, or feeds data to another application for purposes of making changes to the presentation layer.
On-Site personalization includes the ability to present personalized layout, look-and-feel, on-screen content or messages to a visitor based on specific data gathered about the visitor.
Search personalization includes the ability to customize or modify search results, either as search terms are being typed or on the search result page. Yusp supports a full search engine, which will provide additional advantages for customizing and personalizing the on-site search experience.
Mobile personalization includes the functionality to dynamically extend personalized messages and content to mobile devices, based on visitor characteristics and data.
Personalized one-on-one communication enables businesses to engage their consumers directly and intimately, in a cost-effective way.
Enhance brick-and-mortar shopping experiences and drive sales by bringing the value of in-store personalization. In-store personalization is about connecting online and offline shopping experiences to customer data.
The objective of personalized couponing is to increase frequency of shopping – both online and offline – by offering personalized coupons for customers who otherwise would shop elsewhere.
Sending marketing messages to customers in real time as response to customer activities.
Dynamically extend personalized messages and content to social networks based on visitor characteristics and data.
Yusp will take the website personalization a step further to personalize retargeting ads on third-party sites. Based on our experience personalized dynamic banners has 2-4 times higher CTR and 2-6 times higher conversion than non-personalized banners.
In many cases, the primary need of the customers is towards a different product or service and the need for a banking product is indirect. Therefore, to be able to give a real-time, relevant and personalized banking product recommendation it’s crucial, to capture the momentum of the need for the retail products in the physical or virtual place.
Specialized content personalization for video service providers including cable TV and IP TV providers with physical network and set-top-boxes. Personalization of VoD content and live channels are supported as well.