E-mail Marketing Personalization

Personalized one-on-one communication enables businesses to engage their consumers directly and intimately, in a cost-effective way.

The functionality to personalize outgoing e-mails could be provided through two different delivery methods: either provides a code snippet or script that could be pasted into an outgoing email template that is regularly scheduled and this script could generate personalized content based on data gathered about the email recipient. Or provide a direct integration with an email service provider or automatically send an email based on data gathered about the recipient.

  • Easy Integration

    • The conversion of email newsletters can be improved by offering personalized content in the emails.
    • Yusp enables integration of recommendation boxes into email newsletters, and easily applicable for any newsletter system.

  • Dynamic Content personalization

    • Include the most relevant offers for you customers into the marketing communications.
    • Use the most appropriate wording for the target customer.

  • A/B Testing

    You can test

    • copy,
    • calls to action,
    • frequency,
    • timing.

  • Multi touchpoint campaigns:

    • Automate your campaigns and send relevant messages over time.
    • communicate your customer through the channel they prefer.

    • Easy Integration

      • The conversion of email newsletters can be improved by offering personalized content in the emails.
      • Yusp enables integration of recommendation boxes into email newsletters, and easily applicable for any newsletter system.

    • Dynamic Content personalization

      • Include the most relevant offers for you customers into the marketing communications.
      • Use the most appropriate wording for the target customer.

    • A/B Testing

      You can test

      • copy,
      • calls to action,
      • frequency,
      • timing.

    • Multi touchpoint campaigns:

      • Automate your campaigns and send relevant messages over time.
      • communicate your customer through the channel they prefer.