Next Product to Buy for Retail Banks

In many cases, the primary need of the customers is towards a different product or service and the need for a banking product is indirect. Therefore, to be able to give a real-time, relevant and personalized banking product recommendation it’s crucial, to capture the momentum of the need for the retail products in the physical or virtual place.

A personalized customer experience has been a de-facto feature of online services and particularly e-commerce for years. Pioneered by the likes of Amazon and their mining of data to create a truly curated experience, consumers have grown to expect tailor-made services from all their online providers.

However, when it comes to banking, little personalization has been rolled out so far behind the firewall of online & mobile banking services, not to mention bank branches.

Banks can effectively deliver what customers want and when they want it only if they identify those life moments when customers directly or indirectly need a core or a non-core Retail Banking product. However, in many cases the primary need is towards a different product or service (big ticket item, car, real estate), or life event (new born baby, wedding, travel) and the need for a banking product is indirect.

Therefore it’s crucial to capture the momentum of the need of the retail products in the physical or virtual place, to capture it real time and to give a real time, relevant and personalized banking product recommendation on any digital or physical touchpoints.

  • Personalized Dynamic Banner Ad

    Through personalized dynamic banners the bank can achieve that always the most relevant offers are displayed for visitors of third-party sites.

  • Personalized Main Page

    The banking pages are frequently visited by customers because of online banking, even 5-10 times per month, however visitors do not spend considerable time with
    browsing the site, they just log in to the online bank. This high number of visit per month is a great opportunity for banks to present their offers to their customers but without personalization this is a missed opportunity.

  • Visitor Profiles Refining

    The more time somebody spends browsing the sites in the ecosystem the more information is available for the bank and more relevant offers can be displayed. If the bank syndicates some content on its own site from its partners it helps to drive this information collection by redirecting visitors into the ecosystem.

    • Personalized Dynamic Banner Ad

      Through personalized dynamic banners the bank can achieve that always the most relevant offers are displayed for visitors of third-party sites.

    • Personalized Main Page

      The banking pages are frequently visited by customers because of online banking, even 5-10 times per month, however visitors do not spend considerable time with
      browsing the site, they just log in to the online bank. This high number of visit per month is a great opportunity for banks to present their offers to their customers but without personalization this is a missed opportunity.

    • Visitor Profiles Refining

      The more time somebody spends browsing the sites in the ecosystem the more information is available for the bank and more relevant offers can be displayed. If the bank syndicates some content on its own site from its partners it helps to drive this information collection by redirecting visitors into the ecosystem.