Personalized Couponing

The objective of personalized couponing is to increase frequency of shopping – both online and offline – by offering personalized coupons for customers who otherwise would shop elsewhere.

Coupon is a personalized price discrimination tool enabling the retailer to offer a lower price only to selected customers with this purpose.

  • Target product selection

    • Personalization engine selects the best matching products for every customer in the target group
    • The set of products from which the items are selected can be either the entire catalog or a limited but still sizable part of it
    • The customers who receive the message are selected by the marketer

  • Target customer selection

    • Marketer selects a product to be promoted
    • Personalization engine identify those customers who are most probably to buy the selected product

    • Target product selection

      • Personalization engine selects the best matching products for every customer in the target group
      • The set of products from which the items are selected can be either the entire catalog or a limited but still sizable part of it
      • The customers who receive the message are selected by the marketer

    • Target customer selection

      • Marketer selects a product to be promoted
      • Personalization engine identify those customers who are most probably to buy the selected product