Sending marketing messages to customers in real time as response to customer activities.
Triggered messages give you the ability to listen for specific customer behaviors and events and respond with an appropriate real-time message. Personalized one-to-one messages based on real-time behavioral data can increase open rates and conversion rates. Messages can be delivered through multiple channels like e-mail, SMS, push notification.
Typical examples of this product module are sending an e-mail to a customer after X hours if she abandoned the shopping cart and populating the e-mail with relevant product offers, such as products left in the shopping cart extended with additional product recommendations.