Modern consumers feel connected to the brands that truly know them. They value seamless access to rich information about products and services in order to easily find what they want, where and when they want it, regardless of their preferred device.
Streaming services with the ability to watch what, when and where you want it, are shifting consumer behaviors towards curating an individual experience. In order to keep the customers engaged the service must become a destination for unified discovery.
Classified sites work on two aspects, to have more items listed on their site and to have more visitors browsing through these items looking for the right one. Relevancy is the key to connect the right classified ads with the right visitors.
Personalization for content providers is taking a digital step ahead from one-size fits all strategies causing information overload. Providing the right content to the right user at the right time is the key to maximize time spent on site and customer retention.
Telecommunication companies today have two powerful options to leverage their assets and their experience – they can become content providers or marketplaces.
Personalization is a basic expectation for modern consumers in most product and service segments. Retail banks also need to be prepared to identify and satisfy their clients’ individual needs in all relevant life moments.
In wholesale distribution, companies need to understand and differentiate their selling points based on the available information. Predictive analysis of local purchasing habits can be leveraged to enhance their business performance.