GittiGidiyor

GittiGidiyor, with a history of 15 years in the eCommerce business, is the leading online marketplace in Turkey. After joining forces with the world’s largest online marketplace, eBay in 2011 GittiGidiyor has leveraged its position as a leader. GittiGidiyor became Turkey’s most preferred shopping site with an average of 38 million monthly visitors and about 15 million registered members.

  • 55%

    More conversions

  • 48%

    More revenue per 1000 impressions than the second best tested solution

Challenge

GittiGidiyor was looking for the best in class recommender solution capable of matching eBay’s high standards in terms of performance and reliability

Solution

The decision was made, to test their in-house solution against some of the world’s best providers that included companies from Turkey, Europe and the U.S.

Result

During the testing period, Yusp significantly outperformed 5 global competitors, including eBay Turkey’s in-house recommendation engine.