Yusp is product portfolio researched and developed focusing purely on personalization. While many other companies include personalization among their product features, we believe in advancing with the technologies we are the best in. The team building Yusp consists of the most expert data scientists in this field and one of their keys for success is that they can really deep-dive in the research topics they are excited about. On the other hand, Yusp is developed to be very flexible when it comes to integrating it to other solutions, such as marketing automation systems, CRM software, content management platforms, and e-commerce engines.
Yusp provides high flexibility and customizability for different use cases and business models. Yusp consists of all primary product modules and marketing modules as digital Personalization Engine defined by Gartner as well as several other product modules, which enable to personalize also the physical shopping experience.
The development of Yusp is truly research oriented. We started out as a university research project, which finally tied for the first place on the Netflix prize. We keep working with some of the best experts in personalization and recommender systems ever since, as highlighted by our long list of regular publications in the relevant journals.
Yusp is built on scientific excellence proven in global tenders. Personalization engines should be continually running A/B or multivariate testing — incorporating two or more variants of a digital or physical touchpoints’ online interface to two or more different sets of users to determine, by using statistical models, which variant is most effective. This is aimed at improving their ability to resonate with an individual. A/B testing as a method can be also used for comparing two or more vendors against each other to determine which one performs better. The one that performs better, wins. We are proud to say that although Yusp was tested against 16 inhouse solution and 14 personalization engine vendors in the last 5 years, its technology remains unbeaten.