Due to the recent pandemic, customers now do most of their shopping online, which comes as a challenge for most brands. Therefore, retailers must be prepared with an appropriate response and reimagine their strategies. They need to shift their focus on creating digital and multichannel shopping experiences.
Implementing a personalization solution for digital channels is an impactful strategy to promote essential and non-essential goods online and help brands with when and which channels to engage their audience. Interacting with customers one-to-one can significantly impact customer satisfaction and revenues.
In this case study, we present an example and introduce how Cora Romania managed its personalization efforts by implementing the Yusp engine and significantly increased its revenues.