Hotstar was already using a personalization solution when they decided to test it against Yusp in terms of performance and scalability.
Yusp delivers a 30% increase in recommendation driven watch time
Tried and tested across several integration points, The Yusp personalization engine outperformed its competition in all the target metrics.
Based on the assessment carried out with an A/B testing methodology, applying Yusp’s recommendations resulted in a 50% higher click-through rate and a 30% increase in watch time.
Yusp was also capable of adjusting its infrastructure to serve the dynamically growing user base of Hotstar. The Yusp engine provided a stable solution with more than 1 billion daily personalized recommendations.
Hotstar is India’s largest premium video streaming platform owned by Disney, with up to 100 million daily active users. The platform tried and tested Yusp’s personalization solution.
The results are a 30% increase in watch-time driven by recommendations during the Proof of Concept. The engine has also proven its capability of serving a stable personalization solution up to 100 million daily active users.