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Video streaming - Hotstar

Hotstar is India’s largest premium video streaming platform owned by Disney. They have up to 100 million daily active users and a content catalog with 100,000 hours of drama with movies in 17 languages. Hotstar also has coverage of every major global sporting event.

  • 100 million

    daily active users

  • 100,000 hours

    of drama

  • 17 languages

Hotstar was already using a personalization solution when they decided to test it against Yusp in terms of performance and scalability.

Tried and tested across several integration points, the Yusp personalization engine outperformed its competition in all metrics.

Based on the assessment carried out with an A/B testing methodology, applying Yusp’s recommendations resulted in a 50% higher click-through rate and a 30% increase in watch time.

Yusp was also capable of adjusting its infrastructure to serve the dynamically growing user base of Hotstar. The Yusp engine provided a stable solution with more than 1 billion daily personalized recommendations.

Hotstar is India’s largest premium video streaming platform owned by Disney, with up to 100 million daily active users. The platform tried and tested Yusp’s personalization solution.

Based on the assessment carried out with an A/B testing methodology, applying Yusp’s recommendations resulted in a 50% higher click-through rate and a 30% increase in watch time.

The engine has also proven its capability of serving a stable personalization solution up to 100 million daily active users.