Video streaming and sharing

Streaming services with the ability to watch what, when and where you want it, are shifting consumer behaviors towards curating an individual experience. In order to keep the customers engaged the service must become a destination for unified discovery.

Description

The way in which we consume news and entertainment has changed dramatically over the past decade, creating both challenges and opportunities for broadcasters. Interaction and engagement are taking on new forms as consumers take more control of the digital experience. “On demand” and personalization are the new norms in the evolving digital landscape.

Millennials spend more time streaming content than watching it on television.

Around 60%

of consumers are using streaming services every month.

More than 20%

of millennials are viewing shows on their mobile devices.

62%

of customers have chosen, recommended or paid more for a brand that provides a personalized service or experience.

If traditional publishers and broadcasters understand the viewer’s personal preferences, it can tailor appropriate content. Such micro-targeting has been shown to be more effective than broadcasting to a general audience. The success of these efforts will likely depend on companies’ ability to harness the power of data analytics to derive true insights about their customers.

tv content widget recommended for you illustraion
predictive search results illustration

Personalization solutions include

Product recommendation on main page, product page, cart page and product listing on category pages

On-Site Personalization

Search Personalization

Millennials spend more time streaming content than watching it on television.

Around 60%

of consumers are using streaming services every month.

More than 20%

of millennials are viewing shows on their mobile devices.

62%

of customers have chosen, recommended or paid more for a brand that provides a personalized service or experience.

If traditional publishers and broadcasters understand the viewer’s personal preferences, it can tailor appropriate content. Such micro-targeting has been shown to be more effective than broadcasting to a general audience. The success of these efforts will likely depend on companies’ ability to harness the power of data analytics to derive true insights about their customers.

tv content widget recommended for you illustraion
predictive search results illustration

Personalization solutions include

Product recommendation on main page, product page, cart page and product listing on category pages

On-Site Personalization

Search Personalization